Archive of ‘Beauty’ category

Personal Care Industry Unveiled

To those of you who follow my blog, but don’t know me, may have thought I dropped off the face of the planet. It’s been a while since I’ve found the time to write, but get ready ~ here’s to my longest one yet.

I spend a lot of time talking about how wonderful Beautycounter products are. How they’ve cleared my skin. How my hair has never been healthier. How I can use this business as an opportunity to be at home with my kids…etc… But one thing I’ve never fully gone into detail about is the real reason all of this started for me.

Eating good, nutritious food and keeping my family active is something that’s really important to me. However, last year I was completely unaware of the health implications the personal care industry was playing on our life. After doing extensive research I was left disturbed, angry and quite frankly a little horrified.

  • It takes 26 seconds for the products we put on our skin to enter our blood stream and 60% of the products we put on our skin enters our blood.
  • There are thousands of new chemicals hitting the market every year, with only 10% tested for safety. This means we’ve been exposed to more toxins already this year than our great grandparents were in their entire lifetime.
  • There hasn’t been a federal law passed regulating the personal care industry since 1938. This law is 1.5 pages long and governs a 62 billion dollar industry.
  • The FDA doesn’t regulate the personal care industry.  Cosmetic ingredients are not required to be assessed for safety and the FDA can’t issue recalls.
  • The US has banned or partially restricted 11 ingredients from personal care products. Health Canada has banned 600 and the European Union has banned over 1,400.
  • The average women uses 12 personal care products a day, men use 6 and teenagers use 17, meaning exposure to hundreds of chemicals on a daily basis.

Fragrance & Phthalates
A fragrance is considered a trade secret, meaning companies don’t have to disclose the ingredients used. Wouldn’t you know? There are more than 3,000 ingredients having been reported as used in fragrance compounds. One of them being phthalates. Women using fragrances have a higher concentration of phthalates in their body.

So what’s the big deal? Researchers have linked phthalates to ADHD, asthma, breast cancer, obesity, type II diabetes, low IQ, neurodevelopment issues, autism spectrum disorders, behavioral issues, altered reproductive development and male fertility issues (The Guardian).  Phthalates can also be transferred to a baby before their born. In a study of 163 infants, 80% had at least seven phthalate metabolites in their urine, some of which correlated with the use of shampoo, lotion, or powder (NCBI).

Difficulty in conceiving and maintaining a pregnancy affected 40% more women in 2002 than in 1982. Girls are also entering puberty earlier than they were a generation ago, which has been researched and likely due to hormone disrupting chemicals such as parabens, dioxin, phthalates and lead.

Cancer
In the United States, one in three women and one in two men will be diagnosed with cancer in their lifetime. When I found this out I was shocked. Then you start to think of all the people you know with cancer and the numbers start making sense. Childhood cancer itself has increased 21% in the past 40 years.

Forty years ago one in twenty women were diagnosed with breast cancer, now it’s one in eight. Now you’re probably thinking… well breast cancer is hereditary so there’s not much I can do about it. I was surprised to learn cancer susceptibility genes are estimated to account for only 5-10% of breast cancer. So while genetics plays a small role, it can’t be an excuse to continually use harmful chemicals. Only half of breast cancer cases are tied to traditional risk factors, like genetics, diet and reproductive history. Meaning hundreds of thousands of women are diagnosed with no known risk factors.

Children
Children are more vulnerable than adults to the effects of toxic chemicals and radiation. Meaning if you aren’t thinking about your own safety you need to screen the ingredients in the products you’re using on your kiddos. I know people are going to say ~ well these days everything is harmful and you can’t do anything right as a parent.

Trust me, I’ve felt the same way about parenting. Do you put your newborn to sleep on their tummy or their back? Soother or no soother? Vaccinate your kids or wait? Pre-school or no pre-school? Seriously the questions are endless! No mama wants to feel like their doing the wrong thing and at the end of the day we are the ones who know what’s right for our kids. What I’m getting at here is this…don’t go into a full forced panic, loose sleep or think that a complete change needs to be made over night. Simply be aware about what your putting on your sweet babies. The facts are just hard to ignore and it’s such an easy thing to read the ingredients on your labels.

What You Can Do
If you haven’t heard any of this before don’t feel silly or naive. Less than 10% of the U.S. population has any idea that the products they put on their skin could be harmful to their health. I mean that was me last year. I trusted companies put safe products on the shelf. I thought the FDA regulated the personal care industry. I had zero clue the products I put on my skin went into my bloodstream. This is truly why I’m thankful to have heard about Beautycounter. I became educated only after my friend introduced me to the company and now I love doing the same for you. 
By now you’re ready for some good news. With conscious consumer habits, you can reduce your body’s burden to harmful products in just a few days. It only takes three days to significantly reduce the concentration of hormone-altering chemicals in your body.


I like to keep this list on hand, these are ingredients to stay away from. Otherwise the EWG Healthy Living Ap makes it easy for you. Simply scan the barcodes of your products and it will tell you where it ranks for safety, what ingredients are harmful and even gives product recommendations.

While there are various options out there ~ here’s why I love Beautycounter. We’re leading the change for safer beauty. We have a team designated as activists, who are involved in Washington DC and advocating for safer beauty laws. Not only are our products safe, but they’re high performing and just plain AMAZING. Our mission to educate consumers on the safety of the personal care industry comes first and the sale of our products comes second. We use our products as a platform for change and use multi-level marketing to share our story person to person. A story that would be lost in a traditional store.

Alright, so…. you’re going to stay AWAY from Phlthatates, fragrance and parabens! Check your sunscreen, it’s one of the worst for toxic chemicals. Be aware of what you’re putting on your skin and keep your family safe. If you have any questions about the safety of the products you’re using, I’d love to help you find a safer alternative.

XO Jo

Ps. If you’re not following my Beautycounter Page on Instagram or Facebook I would LOVE it.
Pss. Here’s a video that does a wonderful job describing our mission for safer beauty.

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Dallas Beautycounter Style

First of all, I feel like I haven’t posted a blog in ages. Having become a Director with Beautycounter last month, I’ve been a little busy. Last week I got back from a Leadership Summit in Dallas, Texas and it was AMAZING. Figured my daughters were at a good age, so why not leave for a few days and go learn? It’s been almost 7 years since I graduated from University, so figured it was about time. To say it exceeded my expectations would be an understatement, which is why I couldn’t wait to share a snapshot with you. First of all, Texas is BEAUTIFUL. For those of you thinking of visiting, do it! I’m all about warm weather, patio seating, lights strung from the rooftops and the feeling of sweet summertime, all the time. That’s basically the vibe everywhere I went.

Meeting the founder and CEO Gregg Renfrew and her family was a bit surreal. She’s a mom to three darling kids and such an inspiration; makes me even more excited to be part of Beautycounter. Gregg’s primary focus in launching the company was to create a movement for change in the industry. Beautycounter is leading the charge and I’ve come to realize just how impressive our leadership team is. One of which is, Xavier Ormancy, a world renown scientist who has previously worked for L’Oreal paris and Chanel. We got to hear about the innovative products he has developed. They’ll be launching this year and I can’t wait to share them with you.

Over-all I realized the importance of educating and informing others about the safety of the cosmetic industry. In the US less than 20% of people have any idea that the products they’re using are harmful for their health. I’ve mentioned this a number of times, but it only takes 26 seconds for the products we put on our skin to enter our bloodstream. With cancer rates, infertility and other diseases increasing, something is clearly going wrong. One of the big changes that has been made is the amount of chemicals we use on a daily basis. There were 1,000 registered for use in the US last year, with only 10% having been tested for safety. Our great grandparents were exposed to less toxins in their entire lifetime than we have already this year. How crazy is that?

The opportunity I’ve been given is beyond exciting ~ only 1% of the US knows about Beautycounter. This is still ground floor and I feel lucky to be building my business from the start. The women I’m surrounded by are so sweet and helpful, making my job seem nothing like a job at all.  At the end of the day I get to build a financially rewarding business, make a social change AND be at home with my girls. WIN WIN WIN. So… who would like to join me?

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Did You Know?

As a mom I want to do everything I can to keep my babies safe. Eating a healthy diet is really important and I’ve always loved working out and staying in shape. A few months ago a friend of mine started selling a skin care line called Beautycounter. She kept mentioning how much she loved it and that I should become a consultant. I figured I better browse the companies website and watch the videos she shared so I could sound interested. Let me tell you, I was shocked at how naive I had been. I’m a little bit crazy when it comes to processed food and am very intentional about what I put in my families meals. However, I wasn’t doing the same for our skin care products. Honestly, I thought there were regulations to make sure harmful ingredients aren’t in the products we use.

beautycounter barHealth problems, including allergies, cancer, asthma and infertility are rising. One in eight women will be diagnosed with breast cancer. With more than 80,000 chemicals currently on the market, most of them don’t have safety information. “What’s worse is that the Food and Drug Administration allows companies to use chemicals known to be extremely harmful in the products we put on our bodies and on our kids’ bodies every single day, day after day, and to make their own judgments about safety. The US has not passed a major federal law to regulate the safety of ingredients used in personal care products since 1938” (Beatycounter).

baby productsDid you know that 60% of what goes on your skin goes into your bloodstream? It also only takes 26 seconds for personal care products to reach your blood. Just think about how many products you use every day ~ even if they have small traces of toxic chemicals, all of the small amounts add up. “Women use an average of 12 personal care products, containing 168 ingredients daily” (EWG).

After learning all of this I was shocked, but was still skeptical of Beautycounter and figured their products must not be very high performing. Well, let me tell you, I was blown away. My friend sent me a package with all kinds of samples to try. After using them for a couple weeks I can’t believe it, the face collection and charcoal mask are amazing. I’ve never had my skin look so good or be so free of blemishes. The lipstick is beautiful and stays on all day and the foundation works fabulous. Skin care that has good ingredients, which actually works better than what I’ve been using and is equal or less expensive in price. Decided right then and there I wanted to become a consultant so I could get my hands on more.

lip stick I love that I can buy anything from Beautycounter and not have to read labels. The more I learn about this company the more excited I get. They’re a mission based company who not only want to get safe products into the hands of everyone, but also want to change government regulations on toxic chemicals. If you’re interested in learning more here’s a really great video: https://www.youtube.com/watch?v=rFIyku4yK2k

Here’s the link to my Beautycounter website: http://www.beautycounter.com/joannabysterveld

If you have any questions or would like to know more I’d love to hear from you.

xo ~ Jo

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