Archive of ‘Beauty’ category

Dallas Beautycounter Style

First of all, I feel like I haven’t posted a blog in ages. Having become a Director with Beautycounter last month, I’ve been a little busy. Last week I got back from a Leadership Summit in Dallas, Texas and it was AMAZING. Figured my daughters were at a good age, so why not leave for a few days and go learn? It’s been almost 7 years since I graduated from University, so figured it was about time. To say it exceeded my expectations would be an understatement, which is why I couldn’t wait to share a snapshot with you. First of all, Texas is BEAUTIFUL. For those of you thinking of visiting, do it! I’m all about warm weather, patio seating, lights strung from the rooftops and the feeling of sweet summertime, all the time. That’s basically the vibe everywhere I went.

Meeting the founder and CEO Gregg Renfrew and her family was a bit surreal. She’s a mom to three darling kids and such an inspiration; makes me even more excited to be part of Beautycounter. Gregg’s primary focus in launching the company was to create a movement for change in the industry. Beautycounter is leading the charge and I’ve come to realize just how impressive our leadership team is. One of which is, Xavier Ormancy, a world renown scientist who has previously worked for L’Oreal paris and Chanel. We got to hear about the innovative products he has developed. They’ll be launching this year and I can’t wait to share them with you.

Over-all I realized the importance of educating and informing others about the safety of the cosmetic industry. In the US less than 20% of people have any idea that the products they’re using are harmful for their health. I’ve mentioned this a number of times, but it only takes 26 seconds for the products we put on our skin to enter our bloodstream. With cancer rates, infertility and other diseases increasing, something is clearly going wrong. One of the big changes that has been made is the amount of chemicals we use on a daily basis. There were 1,000 registered for use in the US last year, with only 10% having been tested for safety. Our great grandparents were exposed to less toxins in their entire lifetime than we have already this year. How crazy is that?

The opportunity I’ve been given is beyond exciting ~ only 1% of the US knows about Beautycounter. This is still ground floor and I feel lucky to be building my business from the start. The women I’m surrounded by are so sweet and helpful, making my job seem nothing like a job at all.  At the end of the day I get to build a financially rewarding business, make a social change AND be at home with my girls. WIN WIN WIN. So… who would like to join me?

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Did You Know?

As a mom I want to do everything I can to keep my babies safe. Eating a healthy diet is really important and I’ve always loved working out and staying in shape. A few months ago a friend of mine started selling a skin care line called Beautycounter. She kept mentioning how much she loved it and that I should become a consultant. I figured I better browse the companies website and watch the videos she shared so I could sound interested. Let me tell you, I was shocked at how naive I had been. I’m a little bit crazy when it comes to processed food and am very intentional about what I put in my families meals. However, I wasn’t doing the same for our skin care products. Honestly, I thought there were regulations to make sure harmful ingredients aren’t in the products we use.

beautycounter barHealth problems, including allergies, cancer, asthma and infertility are rising. One in eight women will be diagnosed with breast cancer. With more than 80,000 chemicals currently on the market, most of them don’t have safety information. “What’s worse is that the Food and Drug Administration allows companies to use chemicals known to be extremely harmful in the products we put on our bodies and on our kids’ bodies every single day, day after day, and to make their own judgments about safety. The US has not passed a major federal law to regulate the safety of ingredients used in personal care products since 1938” (Beatycounter).

baby productsDid you know that 60% of what goes on your skin goes into your bloodstream? It also only takes 26 seconds for personal care products to reach your blood. Just think about how many products you use every day ~ even if they have small traces of toxic chemicals, all of the small amounts add up. “Women use an average of 12 personal care products, containing 168 ingredients daily” (EWG).

After learning all of this I was shocked, but was still skeptical of Beautycounter and figured their products must not be very high performing. Well, let me tell you, I was blown away. My friend sent me a package with all kinds of samples to try. After using them for a couple weeks I can’t believe it, the face collection and charcoal mask are amazing. I’ve never had my skin look so good or be so free of blemishes. The lipstick is beautiful and stays on all day and the foundation works fabulous. Skin care that has good ingredients, which actually works better than what I’ve been using and is equal or less expensive in price. Decided right then and there I wanted to become a consultant so I could get my hands on more.

lip stick I love that I can buy anything from Beautycounter and not have to read labels. The more I learn about this company the more excited I get. They’re a mission based company who not only want to get safe products into the hands of everyone, but also want to change government regulations on toxic chemicals. If you’re interested in learning more here’s a really great video:

Here’s the link to my Beautycounter website:

If you have any questions or would like to know more I’d love to hear from you.

xo ~ Jo

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How to Wear High-Waisted Denim ~ by Kalei Ross

In the summer of 2011 high-waisted denim made its come back into mainstream fashion. I remember vividly because I was 5 months pregnant with my second child, managing a boutique and heartbroken I wasn’t able to wear the adorable 70’s style. The trend is no longer specific to denim; you can find it everywhere from skirts, to dress pants, to bathing suits. Needless to say, this style won’t be going anywhere for a very long time. Here are five different {boho inspired} ways to make high-waisted denim a versatile piece in your wardrobe:

High Waisted ShortsOff set a tight fitting, high-waisted denim short by pairing it with a slouchy top, tucked in.

High Waisted Jean ShortsDress up your high-waisted denim cut-offs by wearing them with a bold button down blouse and some dressier jewelry.

White High Waisted ShortsAdd a loose fitting muscle tank and a heavy belt for a true 70’s inspired look.

Gladiator SandalsYou don’t always have to tuck a shirt in; try on a high-low tunic with slits to perfect the look.

Crop TopFind the perfect length crop top and add a loose fitting flannel, which can also be tied around the waist for another cute look.

High Waisted JeansAdd a basic white t-shirt and black leather jacket for an ultra-sleek look.

High Waisted White JeansTie the front of a loose fitting top to show off the denim and add a longer cardigan to balance out the look.

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